Khloe

Khloe is the Kardashian respelling of Chloe, which comes from the Greek khloē — the pale green of new shoots, young grass, the first flush of spring. The traditional version is an epithet of Demeter, goddess of the harvest. The K-spelling barely existed before Keeping Up with the Kardashians premiered in 2007; within two years it had rocketed into the U.S. top 300, and it has held in the top few hundred ever since. It reads as sleek, celebrity-adjacent, unapologetically of its decade. Two crisp consonants, a soft landing vowel — Khloe is bright, a little bold, and thoroughly now.