Blair

Blair began as a Scottish surname from the Gaelic blàr, meaning a plain or battlefield, and for a long time it sat squarely on boys. Then Gossip Girl's Blair Waldorf arrived in 2007 and the name pivoted, almost overnight, into the American top 400 for girls. Since then it has kept climbing. A single crisp syllable, the R trailing off like a page turned, it carries a certain cool reserve. Blair is the girl who sits at the front of the class and doesn't raise her hand because she doesn't need to. Modern, minimal, quietly formidable.