Dior

Dior arrived in the nursery the way it arrived on rue Montaigne in 1947, already dressed. The surname of Christian Dior, the French couturier who reshaped women's silhouettes with the New Look, has become a first name of its own, popularized in hip-hop and on the red carpet before settling into general use. At 984 and unisex, it is all consonantal elegance: the D like a closing clasp, the or drawn out like a held note. The meaning is pure brand and pure music, a name that walks into a room with its collar up and its shoulders squared.