Alora

Alora is a name that sounds like a sunrise word, though its origins are slippery. Sometimes linked to the Latin for "golden" or to the English phrase "at your hour," it is in truth a modern American creation, assembled from the softest vowels available and polished for the 2010s. It landed in the U.S. top 500 around 2015 and has been rising quickly ever since. Three syllables, mostly breath, with the open A bookends that make it feel sung rather than spoken. Alora shares airspace with Aurora and Allora, a name for parents drawn to softness without sentimentality.